Circular Economy at a glance
Moving from a linear to a circular packaging industry
Packaging plays an essential role in our lives today, contributing to our society's well-being by addressing major global challenges. Especially plastic packaging has gained popularity over the last 50 years as it combines high performance with low cost. But plastic packaging also comes with major challenges as it enters a failing linear economic system based on the principle “take-make-use-dispose.”
To meet today’s consumption patterns, we would already need three planets in the developed world, but we only have one.
That is, why it's not only about improving existing packaging solutions but to transfer packaging to a new way of management - away from a linear towards a circular model, that decouples economic development from using finite resources, allowing for wellbeing while respecting the natural boundaries of our planet. By moving from a linear to a circular model, the amount of resources entering the system is limited, their utilization along the value chain is maximized and the generation of waste is stopped.