Colors are passion, emotions and personality. At Siegwerk, inks and coatings are our specialty and we use color to bring the packaging and products of our customers to life.
How we rethink packaging
RethINK Packaging
We look at things differently, to create tailor-made packaging solutions.
There is no one-size-fits-all solution for sustainable packaging. Every packaging application comes with unique requirements related to product protection, packaging performance, recyclability, resource efficiency, and carbon footprint reduction. That is why we work closely with our customers to develop tailored packaging solutions that support both business objectives and sustainability goals without compromising performance or operational efficiency.
Drawing on our expertise across the entire packaging value chain, we help brand owners, packaging manufacturers, and converters navigate complex sustainability challenges and make informed packaging decisions. Our solutions are designed to meet current market demands while preparing businesses for evolving regulatory requirements, recycling infrastructure, and consumer expectations.
We take a holistic approach to sustainable packaging by considering the full lifecycle of a package. From recyclability and circular economy principles to material efficiency, packaging functionality, and compliance requirements, we evaluate the factors that matter most. By monitoring trends both upstream and downstream in the packaging supply chain, we help customers develop future-ready packaging solutions that combine sustainability, performance, and business success.
Performance meets sustainability
Today’s packaging must meet a wide range of sustainability requirements. Companies are looking to improve recyclability, reduce carbon emissions, increase recycled content, and maintain excellent product protection and performance. However, improving one sustainability attribute does not automatically lead to the best outcome in another area.
For example, a packaging material with a particularly low carbon footprint may not offer the highest recyclability. Likewise, a solution containing a high percentage of recycled content may affect packaging performance or processing efficiency. As a result, businesses must carefully evaluate which sustainability goals are most important for their specific packaging application.
With extensive expertise across the entire packaging value chain, Siegwerk helps brands, converters, and packaging manufacturers assess the environmental impact of their packaging from a holistic perspective. We consider factors such as recyclability, resource efficiency, carbon footprint, recycled content, and product protection to help customers identify the most effective solution for their sustainability objectives.
Circularity
Rethink Packaging: Frequently Asked Questions
Discover answers to common questions about Rethink Packaging, from sustainable packaging solutions and material choices to circularity, environmental impact, and practical implementation.
Packaging recyclability can be improved through the use of recycling-friendly materials, optimized package design, and carefully selected inks, coatings, and adhesives. The goal is to create packaging that supports existing recycling streams and enables the recovery of high-quality recycled materials.
There is no one-size-fits-all answer. The right balance depends on the packaging application, product requirements, and sustainability goals. In many cases, sustainable packaging requires trade-offs between recyclability, carbon footprint reduction, resource efficiency, and product protection.
Many sustainability criteria influence one another. For example, a material with lower greenhouse gas emissions may be less recyclable, while a highly recyclable solution could require additional material. Evaluating packaging performance across its entire lifecycle helps companies understand these trade-offs and make informed decisions.
Siegwerk works closely with customers across the packaging value chain to improve packaging sustainability. Our expertise includes recyclability, circular economy solutions, packaging design, regulatory compliance, sustainable inks, and functional coatings. We help customers evaluate different packaging options and identify the best path toward their sustainability goals.
Key considerations include recyclability, carbon footprint, recycled content, material efficiency, product protection, resource conservation, and compliance with regulatory requirements. The most effective packaging solution balances these factors according to the needs of the specific application.
Balancing performance and sustainability requires a holistic approach. Packaging must protect the product, meet operational requirements, and support sustainability ambitions. By evaluating the entire packaging system, companies can make informed decisions that improve environmental performance without compromising functionality.
The circular economy aims to keep packaging materials in use for as long as possible through reuse, recycling, and resource-efficient design. Packaging designed for circularity can help reduce waste, conserve resources, and support long-term sustainability goals.
