End Markets
Packaging solutions designed for performance and circularity
Siegwerk supports brand owners and converters across key packaging markets with functional coatings, inks and additives that balance product protection, process efficiency and sustainability.
Explore how our solutions are tailored to the specific requirements of each end market.
Let our expert tell you more about our coating solutions:
Food Service Packaging
Durable, functional coatings for fiber based food service solutions
Food service packaging operates in fast‑paced, high‑turnover environments and must perform reliably during preparation, serving and short‑term consumption. Packaging is frequently exposed to heat, moisture, grease and handling stress, often at the same time. Solutions in this market must deliver functional protection while supporting food contact compliance, fiber‑based substrates and efficient converting and filling processes.
Applications
- Paper cups – Fiber‑based cups requiring resistance to liquids and heat for hot and cold beverages.
- Paper plates – Flat food contact applications needing grease and moisture resistance.
- Food trays and clamshells – Molded or folded formats designed for takeaway and ready‑to‑eat meals.
- Take‑away cartons and boxes – Folding carton structures exposed to heat, grease and handling stress.
- Single‑serve paper packaging – Portion packs requiring functional protection over short consumption times.
Relevant solutions
- CIRKIT BAR– Moisture and/or grease functional barrier performance for fiber-based packaging applications.
- CIRKIT BAR SEAL – Combined barrier and heat seal performance for fiber-based packaging applications.
- CIRKIT NATUBAR – Natural‑based barrier solution for fiber-based food service applications.
- CIRKIT NOVASEAL – Controlled heat‑seal functionality for fiber‑based packaging applications.
- CIRKIT PROTECT – Structural protection to enhance packaging durability, stability and runnability.
Corrugated Packaging
Protective coatings for performance under transport conditions
Corrugated packaging is designed to ensure safe transport, stacking efficiency and product protection across complex logistics chains. Packaging must maintain strength and dimensional stability under humidity fluctuations, mechanical stress and long transport routes. Coatings support corrugated structures by improving surface performance, durability and print quality.
Applications
- Preprint corrugated packaging – Liner‑based applications focused on surface quality and print consistency.
- Postprint corrugated packaging – Finished boxes requiring scuff resistance and surface stability.
Relevant solutions
- CIRKIT BAR – Moisture and/or grease functional barrier performance for fiber-based packaging applications.
- CIRKIT PROTECT- Structural protection to enhance packaging durability, stability and runnability.
Coffee & Tea Packaging
Aroma, oxygen and UV protection for sensitive products
Coffee and tea products are highly sensitive to oxygen, light exposure and aroma loss. Even small exposures can significantly affect freshness and taste. Packaging solutions in this market must preserve product quality while supporting premium printability and shelf appearance.
Applications
- Whole coffee beans – Packaging requiring strong oxygen and aroma protection.
- Ground coffee – Formats with increased sensitivity to oxidation.
- Tea and tea bags – Products needing aroma retention.
Relevant solutions
- CIRKIT BAR SEAL – Combined barrier and heat seal performance for fiber-based packaging applications.
- CIRKIT OXYBAR – Oxygen barrier performance to protect freshness and aroma.
- CIRKIT OXYBAR WHITE – Oxygen barrier and white ink performance in one layer.
- CIRKIT HEATGUARD – Thermal protection to support packaging performance and seal integrity.
- CIRKIT NOVASEAL – Controlled heat‑seal functionality for fiber‑based packaging applications.
Dry Food Staples
Dry food staples are produced in high volumes and distributed through cost‑efficient supply chains. Packaging must provide basic moisture protection and stable material performance while remaining simple and economical.
Applications
- Pasta – Dry goods requiring moisture resistance during storage.
- Flour – Powder products needing packaging stability and integrity.
- Sugar – Hygroscopic goods requiring controlled moisture protection.
Relevant solutions
- CIRKIT BAR – Moisture and/or grease functional barrier performance for fiber-based packaging applications.
- CIRKIT NOVASEAL– Controlled heat‑seal functionality for fiber‑based packaging applications.
Savoury Snacks & Spices
Savoury snacks and spices rely on packaging to protect taste, aroma and texture, which are easily affected by oxygen and moisture. Lightweight packaging formats make functional coatings critical for shelf stability.
Applications
- Nuts – Fat‑containing products sensitive to oxygen exposure.
- Spices – Aroma‑intensive goods requiring barrier protection.
- Crackers – Crisp products sensitive to moisture uptake.
- Breakfast cereals – High‑volume formats requiring stable shelf performance.
Relevant solutions
- CIRKIT BAR – Moisture and/or grease functional barrier performance for fiber-based packaging applications.
- CIRKIT BAR SEAL – Combined barrier and heat seal performance for fiber-based packaging applications.
- CIRKIT OXYBAR – Oxygen barrier performance to protect freshness and aroma.
- CIRKIT OXYBAR WHITE – Oxygen barrier and white ink performance in one layer.
- CIRKIT UVBAR– Protection against UV exposure for light‑sensitive products in film-based packaging applications.
- CIRKIT NOVASEAL – Controlled heat‑seal functionality for fiber‑based packaging applications.
Confectionery & Baked Goods
This market includes products with varying sensitivities to moisture, oxygen and fat interaction. Packaging must balance functional protection, production efficiency and visual requirements without unnecessary complexity.
Applications
- Chocolate – Fat‑sensitive products influenced by oxygen and temperature.
- Sugar confectionery – Shelf‑stable products requiring moisture control.
- Cookies and cakes – Baked goods needing freshness retention.
Relevant solutions
- CIRKIT BAR – Provides basic moisture and/or grease functional barrier performance for fiber-based packaging applications.
- CIRKIT BAR SEAL – Combined barrier and heat seal performance for fiber-based packaging applications.
- CIRKIT OXYBAR – Oxygen barrier performance to protect freshness and aroma.
- CIRKIT OXYBAR WHITE – Oxygen barrier and white ink performance in one layer.
- CIRKIT HEATGUARD – Thermal protection to support packaging performance and seal integrity.
- CIRKIT NOVASEAL – Controlled heat‑seal functionality for fiber‑based packaging applications.
Frozen & Chilled Foods
Frozen and chilled food packaging must perform under low temperatures, condensation and thermal cycling throughout the cold chain. Coatings help ensure packaging integrity from freezing to consumption.
Applications
- Frozen meals and desserts – Formats exposed to freezing and reheating.
- Ice cream packaging – Products sensitive to temperature fluctuations.
- Chilled meat and vegetables – Cold‑chain applications requiring pack stability.
Relevant solutions
- CIRKIT BAR – Moisture and/or grease functional barrier performance for fiber-based packaging applications.
- CIRKIT BAR SEAL – Combined barrier and heat seal performance for fiber-based packaging applications.
- CIRKIT OXYBAR – Oxygen barrier performance to protect freshness and aroma.
- CIRKIT OXYBAR WHITE – Oxygen barrier and white ink performance in one layer.
- CIRKIT UVBAR – Protection against UV exposure for light‑sensitive products in film-based packaging applications.
- CIRKIT HEATGUARD – Thermal protection to support packaging performance and seal integrity.
Pet Food Packaging
High‑performance protection for demanding formulations
Pet food packaging must protect products that often contain high fat content and strong aromas, creating elevated demands on barrier performance. Packaging is expected to maintain quality over extended shelf lives while ensuring durability during transport and storage.
Applications
- Flexible packaging for dry pet food – High‑volume formats exposed to grease and oxygen.
- Flexible packaging for treats – Smaller packs requiring aroma and barrier stability.
Relevant solutions
- CIRKIT GREASEBAR – Grease resistance for film based applications.
- CIRKIT GREASEBAR WHITE – Grease resistance and white ink performance in one layer. For film based applications.
- CIRKIT HEATGUARD – Thermal protection to support packaging performance and seal integrity.
Secondary Packaging
Secondary packaging plays a key role in protecting primary packs during transport, handling and storage. Performance must remain consistent under stacking, abrasion and environmental exposure.
Applications
- Multipacks – Grouped units requiring structural stability.
- Collation wraps – Packaging exposed to handling stress.
- Transport packaging – Protective outer packaging within logistics chains.
Relevant solutions
- CIRKIT NOVASEAL– Controlled heat‑seal functionality for fiber‑based packaging applications.
Hygiene & Personal Care
Packaging for hygiene and personal care focuses on material protection, durability and resistance, rather than food barrier performance. Products may be exposed to moisture, chemical formulations and frequent handling.
Applications
- Toothpaste, shower gels and hair product tubes – Moisture‑intensive contents needing packaging stability.
- Cosmetic packaging – Formats exposed to handling and formulation contact.
- Hygiene paper and tissue products – Paper‑based applications requiring strength and protection.
Relevant solutions
- CIRKIT BAR SEAL – Combined barrier and heat seal performance for fiber-based packaging applications.
- CIRKIT OXYBAR – Oxygen barrier performance to protect freshness and aroma.
- CIRKIT OXYBAR WHITE – Oxygen barrier and white ink performance in one layer.
- CIRKIT GREASEBAR – Grease resistance for film based applications.
- CIRKIT GREASEBAR WHITE – Grease resistance and white ink performance in one layer. For film based applications.
- CIRKIT UVBAR – Protection against UV exposure for light‑sensitive products in film-based packaging applications.
- CIRKIT HEATGUARD – Thermal protection to support packaging performance and seal integrity.
- CIRKIT NOVASEAL – Controlled heat‑seal functionality for fiber‑based packaging applications.